We reveal the secret behind the 'Márcia' meme, a character who talks to pets, responding to the viral trend that has dominated social media in recent years in Brazil.
Social & Influencer
TikTok Mission
In partnership with TikTok, we developed a branded mission where creators brought native content from the platform to the brand during the period.
The result: we had more than 42MM impressions, ROAS grew 30%, the number of orders and revenue grew 20% and CPA reduced by 20%.
The result: we had more than 42MM impressions, ROAS grew 30%, the number of orders and revenue grew 20% and CPA reduced by 20%.
Agency: Artplan // Creative at Artplan: Mari Sá, Bruno Kunikata, Karoline Canin, Caroline Araújo, Gustavo Fher, Luiza Mendonça, Milo Araújo, Mayra Büäiz, Raquel Florence // Account at Artplan: Fernanda Albuquerque, Michele Barros, Juliana Alencar // Production at Artplan: Felipe Cunha, Patricia Cortes, Lilian Santos, Welligton Inacio