Mutato was engaged early on to work with Facebook in its on-platform strategy and creative. The result was a campaign of more than 100 different films across Instagram and Facebook, engaging with relevant topics discussed inside Brazil’s Facebook Groups and writing what the brand called a love letter to Brazil.
Agency: Creative at Mutato: Dudu Camargo, Mario Lemes, Guilherme Rech, Bruno Kunikata // Account at Mutato: Alice Fairbanks, Tássia Gadelha // Production at Mutato: Letícia Hernandez, Thieny Prates.
Production at Meta: Fernanda Curi // Project Manager at Meta: Paola Bersi // Creative at Meta: Paula Cristalli, Denis Kakazu // Marketing at Meta: Bernnardo Bonnard
Production House: Stink // Directors: Ariela Dorf, Doug Bernardt
Production at Meta: Fernanda Curi // Project Manager at Meta: Paola Bersi // Creative at Meta: Paula Cristalli, Denis Kakazu // Marketing at Meta: Bernnardo Bonnard
Production House: Stink // Directors: Ariela Dorf, Doug Bernardt
Action
Then, we told Brazilians how there’s a Facebook Group for everyone,
showcasing many groups in a single spot and then inviting them to join.
showcasing many groups in a single spot and then inviting them to join.