A decade after the first Galaxy smartphone model, Samsung was launching the Galaxy S10 worldwide.
In Brazil, the challenge was to adjust the brand's tone of voice, promoting a bolder approach - much more appealing to Millennials.
The idea was to show that smartphones have completely changed how we relate to the world over the past 10 years. And with the Galaxy S10, Samsung has designed the most powerful device for the next mobile era.
︎︎︎ With Pedro Menezes, Alexandre Stamm, Felipe Fagundes, Bruno Kunikata, Rhaissa Bueno
In Brazil, the challenge was to adjust the brand's tone of voice, promoting a bolder approach - much more appealing to Millennials.
The idea was to show that smartphones have completely changed how we relate to the world over the past 10 years. And with the Galaxy S10, Samsung has designed the most powerful device for the next mobile era.
︎︎︎ With Pedro Menezes, Alexandre Stamm, Felipe Fagundes, Bruno Kunikata, Rhaissa Bueno
