When a weird new world unfolded in front of everybody because of Covid-19, brands of all types and sizes ran to tell people all sorts of heartfelt messages. Facebook decided otherwise: we wanted to be uplifting, showing people that, no matter what’s going out in the world, you can always find people who love what you love inside a Facebook Group.
To do that, we showed people going on with their lives: doing dishes, practicing their dace moves and even escaping into space. Even if their lives now happens only inside their homes.
All was shot following proper measures for these times, meaning we had to watch it all from a safe distance
(meaning: we in our houses, the talent in theirs). From Acre to São Paulo, this new approach ended up allowing us to show
many different sides of Brazil.
(meaning: we in our houses, the talent in theirs). From Acre to São Paulo, this new approach ended up allowing us to show
many different sides of Brazil.